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Capt. Peacock Finds “Family” Success In Toronto

Capt Peacock Brazil's Amazon

Capt. Peacock Yachts & Expeditions Media & Marketing Manager Gayne C. Young recently returned from the Toronto Sportsmen’s Show at the International Centre in Toronto, Canada where the company exhibited for the first time. The five-day show is considered to be one of the largest hunting, fishing, and outdoor themed shows in the country and saw over 65,000 people in attendance. And despite the weakness of the Canadian dollar and this being the company’s first time to exhibit north of the U.S., Young says that Capt. Peacock exceeded all expectations.  “Each show is unique and this was no exception,” Young explained upon his return.   “We traditionally sell a great many private cruises and couples trips at DSC and SCI but the norm at the Toronto show seemed to be family trips.” Young feels the new, larger and more hotel-like Rio Negro Queen is partially responsible for the swell of family interest. “I think we owe most of our success at the show to the family appeal of the new yacht and to the kids in the families that came by the booth,” Young confesses. “It seemed as though the dads stopped by when they saw the trophy peacock bass, the moms were the first to notice the new yacht, and the kids – teens mostly – were the ones that voiced that this was a trip they wanted to take as well.”

Most of those that booked trips opted for the shorter seven-day excursion rather than the nine-day trip and were booked so over the holiday periods of Thanksgiving, Christmas, and Spring Break. The latter came as no surprise to Young. “My kids will be joining me for their first trip to Brazil’s Amazon over their Spring Break in March,” Young admits. “And, yes, the new boat was a selling factor for my 16 year old daughter as well. I can’t say that she has any real interest in fishing the Amazon but is very excited about spending five days on a yacht. I’m just happy she’s agreed to let me and her brother tag along.”

Capt. Peacock Yachts & Expeditions owner Leonardo Leao was quite pleased with this upswing in family business that occurred in Toronto. “I couldn’t be happier,” Leao beamed. “We appreciate all of our guests but there is something very special about having families experience the Amazon together. I know all that committed to coming with us will have a fantastic time. And I know the parents, if they’re anything like me in regards to my daughters, will appreciate having their kids in a place where cell phones take a backseat to ‘family time!’”